Unit 8: How People Feel

Senior Project Pre-Production

First and foremost I have to say that I’m afraid that one of the “groups,” mentioned in this week’s reading, about researching emotion recognition has to be…in our own backyard. I don’t even want to type the actual name of the company!

I’m definitely going to include an anecdote in my next infographic, just to supplement the story since they invoke empathy and trigger memory centers.

There is a section about about the scenting machines and I’m glad to put this argument to rest. People have said for years that Abercrombie used a machine to pump scents into their store and I agreed that it had to be true and now I know it is. But their goal was certainly achieved, people always remember that smell pouring out of the stores.

Why is this important? All senses with the exception of smell go through the thalamus before it goes anywhere else. Smell is processed in the amygdala, where emotional information is processed, which is why people react emotionally to smells. The thalamus is the part of the brain between the cerebral cortex and the midbrain. One of its functions is to process sensory information and send it to the appropriate part of the cortex. – “Welcoming Warmth” is a branded scent used by Sheraton hotels

The nucleus accumbens is the part of the brain that is active when people experience pleasurable events, but it is most active when people experience an event that is unexpected.

Attention restoration is a type of therapy that involves people performing a task called the backward digit-span task, that wears out their voluntary attention. Next the participants should walk through a Pastoral Scene, like my personal favorite:

Puget Sound on the Pacific Coast by artist Albert Bierstadt

Puget Sound on the Pacific Coast by artist Albert Bierstadt

and following that walk, these people should do the backward digit-span task again.

The digit span task involve numbers Memory Span is a common measure of short-term memory. Backward memory span is a more challenging variation which involves recalling items in reverse order.

Refined P3 Proposal and schedule

Senior Project Pre-Production

As a revision to my preliminary proposal for P3 I’d like to focus P3 on just Washington state while developing the app.

Week 8: sketches and wireframing

Week 9: process hi fidelity

Week 10: develop case study and ‘Prelim Critique’

Week 11: prelim revisions and ‘Final Critique’

(from Prelim –  I’d like to For project 3, I want to work on something that is more in line with my thesis idea and something that can be evolved for senior project. I want to design an app that makes it easier for people to access information about voting. Because there needs to be an answer to The Republican Push to Make It Harder to Vote. Some laws currently block the method of voting in political elections by phone which is why there isn’t an app yet that provides such a service.

And since I want to avoid breaking any laws I’ll design this app to be a host of information about upcoming elections, candidates, polling stations, registering to vote, and how to get involved. And perhaps soon we’ll be able to vote with mobile phones.

I think that theres plenty of room for an app like this and it is still a confusing process to many people, especially in states where there is an active push to make it more difficult to vote. People there could use this app to make sure that they’re registered, know where and when to go to vote, who’s running, and can do all this research in one app on a mobile device.)

Unit 7: People Are Social Animals

Senior Project Pre-Production

So much of what I read in this unit makes sense when I think of things like Facebook and twitter, and it ties into the reading from last week as to why people do these things online…like lie. When i think of the small groups that I belong to and what drives the social engagement in these groups I think of my time in the military and i think of the gay communities that i live in. Still today, i couldn’t imagine living outside of Capitol Hill in Seattle because its is where my social group lives. And i think of my time in the military as something that has bound me to those other individuals for life.  The part about mimicking someone else actions becomes painfully obvious to me when i see someone take a drink. If I see someone take a drink i automatically want to take a drink. I can see it happen with other people if i with them too.

Dunbar’s number – a formula for calculating the limit for different groups. Anthropologists call this Dunbar’s number for the species

mirror neurons – neurons in the brain that fire the same when you see someone take an action as they would if you were actually taking the action yourself

synchronous activity –

“actions you take together with others, where everyone is doing the same thing at the same time in physical proximity to one another.

Duchenne smile – is a smile that looks real as opposed to fake. people are more likely to trust someone who is perceived as genuine.

Thesis Proposal and Bibliography

Senior Project Pre-Production


American Political Marketing

By: Richard Stegeman


The world’s political climate is shaped largely by media and the global populations’ access to that media. Over the last century the world has seen the invention of the television and the internet, social media, and sophisticated marketing. Some have called it propaganda, and whether or not it truly is propaganda, the idea of influencing the voter through media available is not new, but becoming more and more sophisticated.


When President Barack Obama was elected in 2008 many political strategists credited his win with a strong media presence. I think also that his campaign logo and slogan of “hope” gave him a sharper edge. What has become a trend over the years in American campaigning is addressing the candidates themselves like products on a shelf. The same psychology that has gone into mass marketing is now being applied to the American political system. What makes people choose? Color, typography, subliminal messages, logos, and branding can all now be found in many political campaigns.


This method of marketing is also applicable to political ideologies as well as the candidates. A good example of this is the “Support our Troops” campaign. When many Americans disagreed with the war in Iraq the “support our troops” campaign allowed people to voice their disagreement with the war but their loyalty to American troops.


In my thesis I will explore the use of marketing and media in American politics and the psychology behind what makes people attracted to certain political candidates over others, or one political idea over another.






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New Media and Politics. London: SAGE, 2001. Print.


“Not Too Much, Not Too Little: Sweden, In A Font.” NPR. NPR. Web. <http://www.npr.org/blogs/parallels/2015/02/06/384346383/not-too-much-not-too-little-sweden-in-a-font&gt;.


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Winning Elections: Political Campaign Management, Strategy & Tactics. New York: M. Evans, 2003. Print.