Week 2 Notes

Survey of Design

Branding

Piggybacking logos

  • DC Shoes v. Chanel v. Dolce and Gabanna
  • Gucci v. Chanel, Fendi v. Zegna
  • Louis Vuitton v. Pro Sport Teams

A way in wchich a company seeks to identify with an individual character.

Selling Lifestyles instead of Products

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